Customer Problem Solved – Now, What’s Your Story?

Now matter what business you are in. No matter the industry or market, your mission is all about solving customer problems. You do it all day every day. You also have an “About Us” page on your website. You tell the story of your business. How you started it and how it has grown. It’s a unique and compelling story. It’s part of your brand. But, there is another “about” that can help enhance your brand.

Start by identifying your signature product or service. What distinguishes your business from the competition? What do you do that is unmatched?

Next, think about how that product or service came about. When and where did the idea originate? Why was it important? How did it develop? Were there any starts and stops along the way? Were there iterations that preceded the current shining version? What inspired the improvements? What about the product or service makes you especially proud?

Now you have enough to tell a different kind of story.

It’s fine to tell your personal story about how you created and developed your business, it builds trust. But when you tell a story about your exceptional product or service you build confidence that you indeed have the solution that your prospects are seeking.